Free. No obligation. Done by a specialist, not a quiz.

Find Out What Is Actually Holding Your BBB Rating Down.The Free BBB Rating Audit, Element by Element.

You can see your letter grade in ten seconds. What you cannot see is why. Our free BBB profile audit checks your file against every rating element the BBB publishes, ranks what is costing you points, and ends with a call and a written plan. You do not have to like the BBB to use what it publishes.

Free audit. No obligation. Results-based: you pay only when the result is delivered.
BBBACCREDITEDBUSINESSA+ratingReputation ResolutionsBBB Accredited, A+ ratedSince 2013Google Partner
The BBB's published grade scale100-point scale
A+97 to 100
A94 to 96.99
A-90 to 93.99
B+87 to 89.99
B84 to 86.99
B-80 to 83.99
C70 to 79.99
D60 to 69.99
F0 to 59.99
C and D rows combine the plus and minus bands. Source: bbb.org overview of BBB ratings.
A+ BBB rated and BBB AccreditedGoogle PartnerSince 2013 in business40+ countries servedResults-based pricing
Reputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry award
The short answer

What Is a Free BBB Profile Audit?

A free BBB profile audit is a specialist review of your BBB file against the rating elements the BBB publishes, followed by a call that explains what is costing you points and what can be changed.

Checking your BBB rating means looking up your letter. Auditing it means finding out why it is that letter. Those are different jobs, and only the second one tells you what to do next.

The BBB says a rating is built from the information in your BBB file. So we read the file the way the BBB scores it: complaint by complaint, status by status, item by item. Then we tell you the truth, including the parts you cannot change.

What we check

Every Published Rating Element We Check, and Why Each One Matters

We check all seven elements the BBB names, which cover twelve published point ranges. Some can only cost you points. Some can earn them.

This is the grid the BBB publishes. Every row below is a line item on your audit. Positive ranges show points a business can earn. Negative ranges show deductions that can drag a grade down.

15 to 0
Complaint volume, weighted by age

More recent complaints relative to business size cost more than old ones.

40 to 0
Unanswered complaints

The single largest published range. Silence is the most expensive thing on a BBB file.

30 to 0
Unresolved complaints

A response without a good faith effort to fix the problem still costs points.

5 to 0
Complaint resolution delayed

Answering late is better than never, and answering on time is better still.

0 to -31
Failure to address a complaint pattern

When BBB flags a pattern, it expects the underlying cause to be fixed.

10 to 0
Time in business

Newer businesses start with fewer points here. Time fixes it.

0 to -41
Type of business

Some business models BBB considers high risk carry a deduction.

0 to -5
Transparent business practices

Missing basics like ownership, address or contact information.

0 to -41
Failure to honor mediation or arbitration

Agreeing to a settlement and not following through is heavily penalized.

0 to -41
Competency licensing

A required license that is missing, lapsed or not on file.

0 to -41
Advertising review, per incident

Claims BBB finds misleading after review.

0 to -41
BBB trademark infringement

Using BBB marks or seals without permission.

Point ranges as published by the BBB in its overview of BBB ratings. Descriptions are our plain-English summary.

The widest positive ranges belong to unanswered complaints at 40 to 0 and unresolved complaints at 30 to 0. That is where we look first, because that is where the BBB's own scale puts the most weight. We never claim a specific action wins back a specific number of points. The BBB does not publish that, so we do not say it.

Inside the audit

How We Check Each Element, Step by Step

We work through your file in the order of the biggest published point ranges, then check the items that can quietly cost you the most.

Complaint history

We list every complaint on your profile with its filing date and closing status, and note how old each one is. The BBB says it weighs the number of complaints against the size of your business, and it considers how recent each one is.

Unanswered and unresolved complaints

We separate complaints closed as Unanswered or Unresolved from those closed as Answered or Resolved. This is the heart of the audit, because those two statuses carry the widest published ranges.

Response timing

The BBB asks businesses to respond within 10 to 15 calendar days of filing. We check whether your responses landed inside that window, since delayed resolution is its own published element.

Complaint patterns and alerts

We look for a pattern alert on your profile. Failure to address a complaint pattern is a published element with a range of 0 to -31.

Licensing, type of business and time in business

We check that licensing information is complete where your trade requires it, how the BBB classifies your business type, and the start date it has on file.

Transparent business practices

We check the basics the BBB expects on a profile, that its transparent business practices element covers, because it can deduct up to 5 points.

Mediation, arbitration and advertising

We confirm there is nothing open on a mediation or arbitration commitment and no advertising review note. Each of these carries a deduction range of up to 41 points.

Reviews and accreditation status

Customer reviews are not part of the letter grade, but buyers read them, so we read them too. We also note whether you are accredited, because accreditation is separate from the rating.

What you receive

What You Get at the End of the Audit

You get a phone call with the findings, a ranked list of what is costing you points, and a written plan with the result we would work toward.

Findings

A plain-English read of your file

Every complaint, status, alert and profile gap, explained without BBB jargon.

Priority

A ranked list of what costs you most

Ordered by the published point ranges, so the biggest items come first.

Honesty

A split between can change and cannot

Some items can be answered, resolved or challenged. Others cannot be changed by anyone. We say which is which.

Plan

A written plan and an agreed result

If you want to go further, we put in writing the result we would work toward, for example moving from a B+ to an A.

How long does it take?

You request the audit, a specialist reviews your file, and we call you with the findings. We do not publish a promised turnaround we cannot stand behind, because it depends on how many complaints and profile items are on your file. If a complaint response deadline is close, tell us when you call and we will treat that first.

Why it is free

Why the Audit Is Free, and What It Does Not Commit You To

The audit is free because we would rather earn your business with a clear diagnosis than sell you a plan blind.

All of our work is results-based. Before any work starts, we agree in writing on the result, such as moving a B+ to an A, removing a specific complaint, or removing a review. You pay when that result is delivered.

The audit comes before that agreement. It costs nothing and carries no obligation. If the honest answer is that your grade is fine, or that the only fix is something you can do yourself, we will say so.

What the audit is

  • A free review of your BBB file
  • A call with a specialist
  • A ranked list of what costs you points
  • A written plan if you want one

What the audit is not

  • A sales pitch with a hidden fee
  • A promise of any grade
  • A change to your rating, since only the BBB assigns it
  • A reason to join the BBB or pay accreditation dues
Know the limits

What an Audit Can and Cannot Tell You

An audit can show where your file loses points under the BBB's published scale. It cannot predict your exact score or force the BBB to act.

The BBB publishes its elements and point ranges. It does not publish the full formula, including how the age of a complaint is weighed. So no honest audit can tell you the exact number of points you will gain from any one fix.

QuestionWhat the audit can sayWhat it cannot say
Why is my grade this letter?Which published elements are costing you pointsThe exact internal calculation
Can this complaint be challenged?Whether it fits a type the BBB says it does not handleThat the BBB will agree
Will answering raise my grade?That unanswered complaints carry a 40 to 0 rangeHow many points a given answer will recover
Do my reviews matter?That reviews are not part of the grade but are read by buyersHow many buyers they cost you
Is accreditation worth it?The published standards and the B minimumThat dues will change your grade, because the BBB says they do not

If you want to understand the scale before you call, read how BBB ratings work. If a complaint is already open, start with how to respond to a BBB complaint.

Get started

Three Ways to Start Your Free BBB Rating Audit

Call us

Use the phone number on this page and ask for the free BBB rating audit.

Or send the form

Fill in the short audit form at the bottom of this page with your business name and the BBB profile you want reviewed.

We read your file and call you

A specialist reviews the file against the published elements and calls with findings and a plan. No obligation to continue.

Want to know what your grade is really made of?

Free audit. No obligation. Work after the audit is results-based, so you pay when the agreed result is delivered.

Free audit. No obligation. Results-based: you pay only when the result is delivered.

We are an independent service operated by Reputation Resolutions, which is BBB Accredited with an A+ rating, a Google Partner, in business since 2013 and serving clients in 40+ countries. We are not affiliated with the BBB and cannot change a rating ourselves. Ratings are assigned by the BBB based on its published standards.

Reputation Resolutions clients

What BBB Clients Say About Working With Our Team

★★★★★
“A 31-month-old BBB complaint was the second result for my company name. I had chalked up a slow year to pricing. The consultation took twenty minutes and the problem was suddenly obvious. Five months later the complaint was on page two and I had my pipeline back.”D.R.HVAC Company Owner, Southwest
★★★★★
“I had tried two other ORM firms before Reputation Resolutions. Both took retainers and produced nothing. The team here did a full audit of what had been built and explained why it had not worked. Six months in, the BBB page was off page one.”K.B.Financial Services Firm, Northeast
★★★★★
“A competitor filed a fake complaint as a fake customer. I had the transaction records proving no relationship. Reputation Resolutions built the dispute package and the complaint was removed by the BBB in under sixty days.”J.H.Home Services Contractor
★★★★★
“The honesty was the thing. They told me direct removal was not going to happen on my case and explained exactly why. Then they gave me a realistic displacement timeline. Eight months later the complaint was page three and my new business calls were up.”M.C.Legal Services, Midwest
★★★★★
“The AI search issue they flagged was the part nobody else caught. Our complaint had been pushed off page one of Google but Google AI Overviews was still summarizing it at the top. They built the secondary content strategy to address that specifically.”T.W.Healthcare Practice Administrator
★★★★★
“I had a cluster of complaints from a rough year and an F rating. They did not promise the moon. They laid out what was realistically achievable, removed two of the eight complaints through the dispute process, and built the displacement campaign around the rest. My grade came back to a B within nine months.”R.E.Moving and Logistics Company
FAQ

Questions Business Owners Ask

Yes. The audit is free and carries no obligation. If you later want us to do work, we agree in writing on a specific result first, and you pay when that result is delivered.

Your business name and the BBB profile you want reviewed. We read the public file the same way the BBB scores it. We may ask about complaints you know about that are still open or about licensing details the profile does not show.

Search your business name on bbb.org and open the profile. The letter grade sits near the top. Checking tells you the letter. An audit tells you why it is that letter, using the published elements.

We check the seven elements the BBB names: complaint history, type of business, time in business, transparent business practices, failure to honor commitments to the BBB, licensing information and advertising issues. We also read reviews and note accreditation status.

No. The BBB states that customer reviews are not used in the letter-grade calculation. We still read them in the audit because buyers do, and because they sometimes show complaints that never reached your file.

No. The BBB publishes point ranges for each element but not the full formula. We rank your issues by the size of the published ranges and tell you where the biggest losses are. We never claim an exact point gain.

No. Only the BBB assigns a rating. If we work together, we agree in writing on a specific result, such as moving from a B+ to an A, and you pay when that result is delivered.

No. The BBB asks businesses to respond within 10 to 15 calendar days of filing. Tell us the date when you call and we will look at that first. You can also use the response deadline calculator.

That is fine for the audit. The BBB says accreditation is voluntary and separate from the rating. We check your standing either way and tell you honestly whether accreditation is worth considering.

No. Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by or licensed by the BBB. Reputation Resolutions itself is BBB Accredited with an A+ rating.

Free BBB Rating Audit

Request Your Free BBB Rating Audit

A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.

  • Every open, unanswered and unresolved complaint checked
  • Reviews screened against BBB's own publishing rules
  • Profile, licensing and transparency gaps flagged
  • Results-based: you pay nothing until the result is delivered

Prefer to talk now? 855-239-5322

Step 1 of 3

What is your current BBB rating?

Step 2 of 3

What is going on? Pick all that apply.

Step 3 of 3

Where should we send your audit?

Free and confidential. No obligation. We never post anything on your behalf without your approval.

A+BBB rated, BBB Accredited2013in business since$0until resultsFreerating audit
Call 855-239-5322