Help great businesses earn the BBB ratings and reputations they deserve. That is the whole mission, and everything on this site is built to serve it honestly.







Because a BBB grade shapes buying decisions, and most owners never learn how it is scored.
The BBB publishes how it grades, down to the point ranges for each element. Hardly anyone reads it. Owners learn the rules the day a complaint arrives, usually with a deadline already running.
Reputation Resolutions has handled online reputation for businesses since 2013. Business Rating Fix is the part of that company that works only on the BBB. It exists so an owner can get a straight reading of the published rules from people who work inside them every day.
We read the BBB's published rules, audit your file against them, and work the items that the rules let us move.
A specialist checks your profile against each element the BBB publishes, with no charge and no obligation.
Each engagement begins with a written target, such as a B+ rising to an A, one named complaint removed, or one review removed.
Responses, resolution outreach and formal challenges, each tied to a rule the BBB has published.
Every engagement is results-based, so the fee falls due only on delivery.
You can read the rules we work from in how BBB ratings work, and see the services in rating improvement and the free audit.
We never write, buy or suppress reviews, and we never claim a tie to the BBB.
Our standard is set by the FTC's final rule on fake reviews and testimonials, found at 16 CFR Part 465. It covers fake and AI-generated reviews, compensation conditioned on sentiment, undisclosed insider reviews, and review suppression by baseless legal threats or intimidation. We stay inside it.
Source: FTC announcement. Our service pages on removing complaints and removing reviews explain where those lines fall in practice.
Reputation Resolutions is BBB Accredited with an A+ rating, a Google Partner, and in business since 2013.
Reputation Resolutions holds an A+ BBB rating.
A recognized Google Partner agency.
More than a decade handling online reputation for businesses.
Businesses across more than forty countries have used the company.
Reputation Resolutions also publishes its own pages on BBB work at its main site.
Anthony Will founded Reputation Resolutions and serves as its CEO.
Anthony Will is Founder and CEO of Reputation Resolutions. He set the standard this site follows: read the rules, say what can be done and what cannot, and charge only when the agreed result is delivered.
We are not connected to the BBB in any way.
Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by, or licensed by the International Association of Better Business Bureaus or any local Better Business Bureau. BBB and Better Business Bureau are registered trademarks of IABBB. We do not represent the BBB and cannot change a rating ourselves; ratings are assigned by the BBB based on its published standards.
To talk to a specialist, use the contact page or request the free audit below.
It is the BBB rating division of Reputation Resolutions. We help businesses understand and improve their BBB profiles using the process and standards the BBB publishes.
No. We are independent and are not affiliated with, endorsed by or licensed by any Better Business Bureau. Ratings are assigned by the BBB alone.
It is operated by Reputation Resolutions, whose Founder and CEO is Anthony Will.
No. Only the BBB assigns a grade. We agree a specific target in writing and pursue it, and we pay attention to what the published scale rewards.
Our work is results-based. A written target comes first, and payment follows delivery. The audit is free with no obligation.
Never. Fake reviews and compensation tied to sentiment are barred by 16 CFR Part 465, and our work respects that.
Since 2013. It is BBB Accredited with an A+ rating, a Google Partner, and has served clients in more than forty countries.
You can handle it yourself, and our guides explain how. We exist for owners who would rather have specialists work the process, or who face a deadline and a pile of complaints at once.
A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.
Prefer to talk now? 855-239-5322
A BBB rating specialist will review your profile and call you. If a complaint response deadline is close, call now:
Call 855-239-5322