A Reputation Resolutions company

About Business Rating FixThe BBB Rating Division of Reputation Resolutions.

Help great businesses earn the BBB ratings and reputations they deserve. That is the whole mission, and everything on this site is built to serve it honestly.

Free audit. No obligation. Results-based: you pay only when the result is delivered.
BBBACCREDITEDBUSINESSA+ratingReputation ResolutionsBBB Accredited, A+ ratedSince 2013Google Partner
The BBB's published grade scale100-point scale
A+97 to 100
A94 to 96.99
A-90 to 93.99
B+87 to 89.99
B84 to 86.99
B-80 to 83.99
C70 to 79.99
D60 to 69.99
F0 to 59.99
C and D rows combine the plus and minus bands. Source: bbb.org overview of BBB ratings.
A+ BBB rated and BBB AccreditedGoogle PartnerSince 2013 in business40+ countries servedResults-based pricing
Reputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry award
Why we exist

Why Business Rating Fix Exists

Because a BBB grade shapes buying decisions, and most owners never learn how it is scored.

The BBB publishes how it grades, down to the point ranges for each element. Hardly anyone reads it. Owners learn the rules the day a complaint arrives, usually with a deadline already running.

Reputation Resolutions has handled online reputation for businesses since 2013. Business Rating Fix is the part of that company that works only on the BBB. It exists so an owner can get a straight reading of the published rules from people who work inside them every day.

The method

How We Work

We read the BBB's published rules, audit your file against them, and work the items that the rules let us move.

We audit first

A specialist checks your profile against each element the BBB publishes, with no charge and no obligation.

We agree the result in writing

Each engagement begins with a written target, such as a B+ rising to an A, one named complaint removed, or one review removed.

We work the BBB's own process

Responses, resolution outreach and formal challenges, each tied to a rule the BBB has published.

You pay when it is delivered

Every engagement is results-based, so the fee falls due only on delivery.

You can read the rules we work from in how BBB ratings work, and see the services in rating improvement and the free audit.

Our limits

What We Never Do

We never write, buy or suppress reviews, and we never claim a tie to the BBB.

Our standard is set by the FTC's final rule on fake reviews and testimonials, found at 16 CFR Part 465. It covers fake and AI-generated reviews, compensation conditioned on sentiment, undisclosed insider reviews, and review suppression by baseless legal threats or intimidation. We stay inside it.

Source: FTC announcement. Our service pages on removing complaints and removing reviews explain where those lines fall in practice.

The company behind it

The Reputation Resolutions Facts

Reputation Resolutions is BBB Accredited with an A+ rating, a Google Partner, and in business since 2013.

Rating

BBB Accredited, A+

Reputation Resolutions holds an A+ BBB rating.

Partner

Google Partner

A recognized Google Partner agency.

Experience

In business since 2013

More than a decade handling online reputation for businesses.

Reach

Clients in 40+ countries

Businesses across more than forty countries have used the company.

Reputation Resolutions also publishes its own pages on BBB work at its main site.

Who is behind this

Founder and CEO

Anthony Will founded Reputation Resolutions and serves as its CEO.

Anthony Will is Founder and CEO of Reputation Resolutions. He set the standard this site follows: read the rules, say what can be done and what cannot, and charge only when the agreed result is delivered.

Independence

Our Relationship With the BBB

We are not connected to the BBB in any way.

Non-affiliation

Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by, or licensed by the International Association of Better Business Bureaus or any local Better Business Bureau. BBB and Better Business Bureau are registered trademarks of IABBB. We do not represent the BBB and cannot change a rating ourselves; ratings are assigned by the BBB based on its published standards.

To talk to a specialist, use the contact page or request the free audit below.

Reputation Resolutions clients

What BBB Clients Say About Working With Our Team

★★★★★
“A 31-month-old BBB complaint was the second result for my company name. I had chalked up a slow year to pricing. The consultation took twenty minutes and the problem was suddenly obvious. Five months later the complaint was on page two and I had my pipeline back.”D.R.HVAC Company Owner, Southwest
★★★★★
“I had tried two other ORM firms before Reputation Resolutions. Both took retainers and produced nothing. The team here did a full audit of what had been built and explained why it had not worked. Six months in, the BBB page was off page one.”K.B.Financial Services Firm, Northeast
★★★★★
“A competitor filed a fake complaint as a fake customer. I had the transaction records proving no relationship. Reputation Resolutions built the dispute package and the complaint was removed by the BBB in under sixty days.”J.H.Home Services Contractor
★★★★★
“The honesty was the thing. They told me direct removal was not going to happen on my case and explained exactly why. Then they gave me a realistic displacement timeline. Eight months later the complaint was page three and my new business calls were up.”M.C.Legal Services, Midwest
★★★★★
“The AI search issue they flagged was the part nobody else caught. Our complaint had been pushed off page one of Google but Google AI Overviews was still summarizing it at the top. They built the secondary content strategy to address that specifically.”T.W.Healthcare Practice Administrator
★★★★★
“I had a cluster of complaints from a rough year and an F rating. They did not promise the moon. They laid out what was realistically achievable, removed two of the eight complaints through the dispute process, and built the displacement campaign around the rest. My grade came back to a B within nine months.”R.E.Moving and Logistics Company
FAQ

Questions Business Owners Ask

It is the BBB rating division of Reputation Resolutions. We help businesses understand and improve their BBB profiles using the process and standards the BBB publishes.

No. We are independent and are not affiliated with, endorsed by or licensed by any Better Business Bureau. Ratings are assigned by the BBB alone.

It is operated by Reputation Resolutions, whose Founder and CEO is Anthony Will.

No. Only the BBB assigns a grade. We agree a specific target in writing and pursue it, and we pay attention to what the published scale rewards.

Our work is results-based. A written target comes first, and payment follows delivery. The audit is free with no obligation.

Never. Fake reviews and compensation tied to sentiment are barred by 16 CFR Part 465, and our work respects that.

Since 2013. It is BBB Accredited with an A+ rating, a Google Partner, and has served clients in more than forty countries.

You can handle it yourself, and our guides explain how. We exist for owners who would rather have specialists work the process, or who face a deadline and a pile of complaints at once.

Free BBB Rating Audit

Find Out What Is Holding Your BBB Rating Down

A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.

  • Every open, unanswered and unresolved complaint checked
  • Reviews screened against BBB's own publishing rules
  • Profile, licensing and transparency gaps flagged
  • Results-based: you pay nothing until the result is delivered

Prefer to talk now? 855-239-5322

Step 1 of 3

What is your current BBB rating?

Step 2 of 3

What is going on? Pick all that apply.

Step 3 of 3

Where should we send your audit?

Free and confidential. No obligation. We never post anything on your behalf without your approval.

A+BBB rated, BBB Accredited2013in business since$0until resultsFreerating audit
Call 855-239-5322